Designing the future

Territory Studio is a world-renowned design house with a stylish vision of the future.

Selecting key thought leaders within the company, I conceived, pitched, and drafted multiple articles for industry press titles.

The goal?

To transform Territory’s film and motion graphics repertoire into a launchpad for new and exciting industries, including automotive design, augmented reality and AI.

The studio was able to reach entirely new audiences and use the content successfully in pitching.

Driverless shouldn’t equal meaningless.

The UX division of Territory Studio wanted to break free from designing dashboards for fictional cars in films and apply its skillset to the real thing.

By crafting an article on the intersection between next-gen car design and the workmanship of motion designers in cinema, I helped position the company as a logical choice for manufacturers looking to build cars of the future.

In particular, we focused on the importance of digital touch points in autonomous travel.

When Post becomes Present

The motion design house wanted to grow its stake in the expanding virtual production market and needed content to reflect this mission.

Developing the hook ‘When post becomes present’ based on the key USP of the technology, I successfully drafted the piece for Shots magazine, presenting Territory at the centre of a technological revolution.

Don’t Skip it

Can AI replace artists?

Territory’s leading motion designer, Chris Sharpe, wanted to state the case for human creativity.

By raising the importance of human-led title design, I helped build Chris’s profile as an expert who understands both the craft and the technology.

Data vs Creative

As the debate between automation and human art continued, Creative Advertising President, Gerry Batson, wanted to contribute his expertise.

Streaming platforms rely heavily on data to assess the performance of key art and on-platform advertising and I helped Gerry by drafting an article that argued against this data-led approach.

I used real examples and experience to prove the worth of human innovation, targeting marketing executives at major streaming companies.

Chat GPT failed you? You’re in the right place.

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Deep learning expertise with RTB